Have We Met?

Ladies... Meet TOBI. Your new best friend, your visa's worst enemy.

TOBI is a up-and-coming trendy internet fashion site where there are pages after pages after pages of clothing and accessories all under $100 and mostly in the $19 - $45 range! It's pretty much a spawn of NastyGal, carrying very similar items while also offering a plethora of inventory at your fingertips. To bring to the table an important topic of discussion, is NastyGal's more "Selective" approach better than TOBI's "We Have It All" outlook? Some food for thought, Sophia Amoruso started out living in her step-aunt's cottage with a side project on ebay, NastyGal, and now last year sold $100 million in revenue. NastyGal has become one of the fastest growing retailers in the country and has an exclusive clothing line all there own. Will TOBI be able to make this same success trying a different approach? From a business standpoint would you put a little less focus on what your selling and focus on mass merchandising? Or will the competition prevail? Compare the two sites below and tell me what you think!

www.nastygal.com

www.tobi.com